Lora's Beauty Website

For handcrafted soap visit the online store or the Etsy Store!

Lora's artisan soaps, an affordable luxury.

Saturday, May 28, 2022

Twelve Years Running and Three Other Things Happening At Lora's Beauty

May has always been a special month for me. Besides it being my son's birthday month, it's also the month I first started Lora's Beauty!

It's hard to believe it's been 12 years since I first opened my online shop at Lorasbeauty.com

One of my goals this year, and every year, is to continue to grow Lora's Beauty. I'd love to do that through my website but my Etsy shop generates over 90% of my business. Etsy has been great at generating sales and I have had nothing but good encounters on it. However, I'd feel more comfortable if my sales were diversified across different platforms. That's why in April I opened a Mindful Market Place shop.

Mindful Market Place is similar to Etsy in that small business can create shops. The difference is there is a real push for 'conscious capitalism.' Conscious capitalism is the belief that business is more than just making a profit and shoppers can make a difference by buying from people or companies that share their values. 

It's pretty heady stuff and I'd like to see it take off but the marketplace is relatively new and it doesn't have a lot of traffic yet. I'm also not too keen on the shipping choices. The only shipping option is to calculate shipping per number of items in which you create a fixed price for the first item and then one amount for each additional items. To get around this, I increased the price of each of my products and then offered free shipping on all of them with no minimum purchase requirement. It's not perfect but I'm hoping as Mindful Marketplace grows, the shipping options will improve.

In May I took a vacation to visit my son in Connecticut. He and his fiancee moved there last August. They bought a beautiful house and have quickly made it a cozy home. I'm so proud of them and I had a wonderful visit. 

From Connecticut, I flew to North Carolina to visit an old friend. It was there that I had an idea for a new soap! My friend was doctoring his leg from multiple bug bites with calamine lotion. He said it was what his doctor recommended. 

My mind went to soap and the thought of adding calamine to soap to soothe itchy bug-bitten skin. I quickly went online and ordered some calamine powder. Once I returned home, I made my new Calamine, Oatmeal, and Honey Goats Milk Soap!

Calamine has long been used to relieve irritation from minor skin issues like hives or bug bites. It also works well to dry out rashes caused from poisonous plants. 

Besides calamine powder, I've added colloidal oatmeal and honey to the already great ingredients of olive oil, goats' milk, cocoa butter, castor oil, rice bran oil, and tussah silk. The essential oils of rosemary, lavender, and eucalyptus complete the soap. This bar is now available on my Etsy shop and website

Finally, I want to mention something I'm sure everyone has noticed lately, the cost of everything has increased. This includes the cost of ingredients used in making my soaps, lotion bar, and ceramic dishes. Even the Etsy fees to sell my products has increased. Because of this, I have raised the price for most my products approximately .25 cents per item and, at least for now, I have not increased the price of items sold on my website. So for the best deal, shop directly from my website! The coupon code LBTHANKYOU will give you an additional 10% off on purchases from my website and Etsy store.

One last thing...if you follow me on Instagram (if you don't click here) you probably already know this, I have a trio of new soaps coming out later this summer made from liquor! Specifically they are made from aquavit, gin, and whiskey. It took a little bit of chemistry to figure out how to add spirits to soap but I got it working. Look for more details in my blog next month!

Thank you for your interest in and support of Lora's Beauty!

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